Every marketer, business, influencer, blogger, and website owner is running a Facebook channel to increase exposure, reach a broader audience, and get recognition across a worldwide level. We all know that it is always recommended to implement strategies that can bring more Facebook views and post likes. But does increasing the count of these metrics relate to real-world success? In this post, you will find whether or not Facebook likes and views translate into higher exposure and success in the real world.
Likes and views mean social proof.
In the online and social media world, likes and views signal social proof i.e. how your content is valued, appreciated, and trusted by users. For influencers, brands, and personalities, a post with lots of likes and views is considered more credible, popular, and relevant to the potential audience. It shows that a specific brand, product, or influencer has certain special attributes that make them highly popular among the audience. It may not directly contribute to real-world success but can take the success one step closer to its peak by improving credibility.
Companies can achieve their organizational objectives.
The major benefit of using Facebook is that it provides direct access to all the users who follow a specific brand page. This can be the most advantageous thing for businesses as it can capture the attention of the best talents for their organization. When applicants find plenty of likes and views on a post related to job openings, they would be excited to apply for that profession and work for that company. If they are not seeking for any job, they can simply like, comment, and share that post to notify other interested job seekers.
Similarly, when a company shares the achievements and hard work of its staff and the company itself on Facebook, employees will feel more inspired. They will be encouraged to work more passionately when they find more people are giving positive reactions and comments on the posts featuring their achievements, awards, or organizational success. The hiring of talented candidates and productive employees can eventually boost the productivity of a firm.
Improve email marketing capability
When people like your page and post, they are included in the fan base of your Facebook page. One can use the messaging feature given in the administrative console of a page and send broad-cast-style emails to potential users. In short, they can improve their email marketing capability and target all their fans based on demographics, such as location, age, interests, and gender.
Provide legitimacy
The number of Facebook post likes can represent the legitimacy of a business. A large, reputed firm with over 15,000 likes may not benefit completely from boosting the likes count to around 18,000. However, the increase in the likes count of a small business can significantly contribute to its legitimacy. For example, a company with around 60 likes on their Facebook post could capture the attention of just their friends, family, or relatives who follow their page. On the other hand, earning more than 400 likes could signal that a brand or business page is gaining increasing popularity. As a result, it grants legitimacy to a specific corporation.
A source of feedback
A Facebook post that is viewed or liked by lots of people in real-time can serve as a source of feedback for influencers, businesses, or bloggers. Gaining a large number of views and likes can be highly useful for creators and marketers to improve their content and marketing strategies. When the audience is served with quality products, services, or content they wish for, the reputation of a specific brand or a person gets a significant boost.
Gain insights
Insights is a crucial analytics component related to every page on Facebook. This important feature helps creators in getting comprehensive information on fan activity on the page and demographic details. The meaningful insights prove highly valuable for the purpose of market research.
Tips to get more views and likes on your Facebook page and post
Driving genuine views and likes on Facebook requires an effective Facebook marketing strategy. Here are some tips you can follow to make more users view and like your content.
- Create authentic posts: Creating content on viral topics can get instant attention but crafting an authentic post can develop and strengthen long-lasting relationships with the audience. So, be the real you and generate content that shows the real value and essence of your brand or your lifestyle.
- Give followers a reason to come back: Apart from authenticity, there is one more factor that you must consider while creating content i.e. quality and valuable content. Upload posts that provide value to your viewers and convert them into loyal users. The more loyal your audience is, the higher your content ranking and more views.
- Partner with relevant influencers: Just like viewers, reaching loyal, high-level influencers and partnering with them could bring you more views. When you create content with them or they promote your content on their page, their audience will watch and like your posts.
- Post content at off-peak times: Uploading content at peak times may not be the right strategy if you have fewer followers because you will be competing with popular creators, businesses, and user-generated content. So, post at off-peak hours when your competitors are less active and engaged.
Final words
These are some of the ways Facebook post views and likes can translate to success in the real world. However, it is important to note that these metrics could not directly provide success but ease the way to achieve the desired goal whether it is personal or professional. Views and likes are some important social metrics that help measure the performance of a Facebook page. Also, note that you must emphasize receiving views and likes from real people who are actively running their Facebook accounts. So, take time to maximize the ‘view’ and ‘likes’ count on your page and posts naturally.
